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From the economic perspective, platforms are “special kinds of markets that play the role of facilitators of exchange between different types of consumers that could not otherwise transact with each other”. (Gawer, 2014) In most cases, there are two types of consumers operating on the platform in two different contexts: “a business side (B2B), which very often is the business customer (they pay for a service) and an end-user side (B2C) who is the consumer of the service, and who may or may not pay for the service”. (Muzellec, Ronteau, and Lambkin, 2015) For example, this pattern is very common for the modern Internet platforms.

The examples of great business models are rarely static but most often those that demonstrate changes responding to the market and competition challenges. As we cannot foresee the future, it is not possible to design a static business model once and forever. Thus, to achieve and keep their business success, companies need ongoing innovative activity.

Article in Elisa's Medium Publication about the design thinking methods to help when choosing the next steps for the design system development and growth.

Introduction In general, design systems is a systematic approach to creating and maintaining consistent user interfaces which coherently communicate the brand values and empower user experience.

Design systems standardise and simplify the process of interface design and development, they bring new approaches and form their own ecosystem. However, there is no solid understanding of the concepts and terms forming the design systems. To solve the term inconsistency and provide structured professional language, this article focuses on the vocabulary used in the design systems domain by observing a range of materials on the topic, from both academic and popular sources.

Company internal communication is a crucial aspect of forming innovation-friendly environment, in which employees can effectively apply their expertise and creativity for achieving business goals. Creative people need “emotional ownership” in the goals and objectives, which becomes even more important speaking about the corporate world where such people are not co-founders but employees. (Sarasvathy, 2008) Establishing right communicational practices very much contributes to developing this kind of ownership and makes innovation possible.